海南省入境旅游客源市场时空演变分析  

The Temporal and Spatial Evolution of Inbound Tourism Market in Hainan Province

作　　者：李立 杜娜 王秀红 LI Li;DU Na;WANG Xiuhong(School of Geography and Environmental Science,Hainan Normal University,Haikou 571158,China)

机构地区：[1]海南师范大学地理与环境科学学院,海南海口571158

出　　处：《海南师范大学学报（自然科学版）》2020年第1期84-91,共8页Journal of Hainan Normal University（Natural Science）

基　　金：海南省研究生科研创新项目(Hys2018-204)。

摘　　要：基于1998-2018年海南省入境旅游数据,运用年际变动指数、地理集中指数、亲景度分析海南省入境客源市场的时空演变特征。结果表明:(1)海南省入境旅游规模小,1998-2004年港澳市场入境游客数量年际变化幅度大于台湾和国外市场,2005-2018年港澳市场入境游客数量年际变化幅度小于台湾和国外市场;(2)1998-2018年海南省入境旅游客源市场地理集中指数明显下降且趋于平稳,入境旅游客源市场主要集中于港澳、台湾、俄罗斯、韩国,欧美国家市场占有率较小,市场多样性不足;(3)1998-2018年海南省入境旅游强亲景客源市场增加,弱亲景客源市场减少,主要入境旅游客源市场的亲景度发生了较大正向变化。Based on the inbound tourism data of Hainan province from 1998 to 2018,this paper analyzed the inbound tourism market of Hainan province by using inter-annual change index,geographic concentration index and preference scale.The results show that:(1)the scale of inbound tourism in Hainan province was small,the annual change range of Hong Kong and Macao market was larger than that of Taiwan and foreign markets in 1998—2003,the annual change range of Hong Kong and Macao market was smaller than that of Taiwan and foreign market in 2004—2018;(2)the geographic concentration index of inbound tourism market in 1998—2008 decreased significantly and tended to be stable,the inbound tourism market mainly concentrated in Hong Kong,Macao,Taiwan,Russia and Korea,small market share in Europe and the United States,and the market diversity was insufficient;(3)the strong preference markets of inbound tourism in Hainan were increasing,and the weak preference markets were decreasing,the preference scale of major inbound tourist markets has undergone a major positive change.

关 键 词：入境旅游客源市场 地理集中指数 亲景度 海南省 

分 类 号：K902[历史地理—人文地理学] F590.84[经济管理—旅游管理]