国际货运代理企业员工忠诚度实证研究——以宁波国际货运代理行业为例  

Empirical Study on Employee Loyalty of International Freight Forwarders--A Case Study of Ningbo International Freight Forwarders

作　　者：刘秋民[1] 谢爱英[1] Liu Qiumin;Xie Aiying(Zhejiang International Maritime College,Zhoushan Zhejiang 316021)

机构地区：[1]浙江国际海运职业技术学院港口管理学院,浙江舟山316021

出　　处：《对外经贸》2020年第3期98-101,共4页FOREIGN ECONOMIC RELATIONS & TRADE

基　　金：2018年度浙江省教育厅高校访问工程师“校企合作项目”——“基于企业员工忠诚度的国际货运代理人才培养研究——以宁波海畅国际物流有限公司为例”的阶段性研究成果(项目编号:FG2018227)。

摘　　要：企业的生存和发展离不开员工的忠诚,高忠诚度的员工是企业发展的效率、竞争力的重要基础。选取宁波国际货运代理企业员工为研究样本,采用因子分析进行实证研究,由此计算出工资薪酬、激励制度、员工尊重与沟通、企业文化、领导榜样等因素权重,并提出相应解决对策:建立公正公平的工资薪酬制度,建立灵活的职业发展激励模式和制度,尊重员工并加强与员工沟通,构建和谐的企业文化。The employee loyalty,the important foundation of enterprise development efficiency and competitiveness,any enterprise cannot survive and develop without it.Taking Ningbo international freight forwarders as the research objects,the article make an empirical research on them by factor analysis and gets the factor weights among the salary compensation,incentive system,employees respect and communication,corporate culture and leadership.Then the article puts forward some countermeasures to solve these problems so as to reduce the brain drain,increase the rate of employee satisfaction and loyalty,thus to keep the health and sustained development of the enterprise.

关 键 词：国际货运代理 员工忠诚度 宁波 

分 类 号：F74[经济管理—国际贸易]