乡村振兴战略背景下欠发达区域新型文化业态的发展——以韶关市为例  

The Development of New Cultural Industry Formats in Underdeveloped Areas amid the Strategy of Village Revitalization--Taking Shaoguan City as an Example

作　　者：王明星[1] 赵鑫 侯兵 WANG Ming-xing;ZHAO Xin;HOU Bing(Institute of Modern Agriculture,Zhongkai University of Agriculture and Engineering;College of Horticulture and Landscape Architecture,Zhongkai University of Agriculture and Engineering,Guangzhou 510225,Guangdong,China)

机构地区：[1]仲恺农业工程学院现代农业研究院 [2]仲恺农业工程学院园艺园林学院,广东广州510225

出　　处：《韶关学院学报》2020年第1期63-66,共4页Journal of Shaoguan University

基　　金：2019年广东大学生科技创新培育专项资金项目(攀登计划专项)“乡村振兴战略背景下欠发达区域新型文化业态的发展——以韶关市为例”(K1190930110);中央农办农业农村部乡村振兴专家咨询委员会2019年度软科学项目“‘十四五’培育壮大乡村特色”(20190211)。

摘　　要：进入21世纪以来,韶关的文化产业发展态势良好。文化旅游的四大品牌有:大丹霞、大南华、大南岭和大珠玑;从传统产业向新型文化业态发展过渡的类型有:始兴县东湖坪文化制造业的文笔特色小镇、翁源县兰花种植与文化旅游业相结合的特色小镇、仁化县智能木业玩具研发设计与制造发展的产业园。根据这些现状分析,韶关市新型文化业态发展的对策有:包括三个维度。第一,思想维度。包括观念与创新、战略与规划。第二,格局维度。包括政策与体制、市场与结构、城区与周边。第三,操作维度。包括人才培养与资金投入、文化积淀与品牌建设。The cultural industry in Shaoguan has developed by leaps and bounds since entering into a new century.The four major brands of cultural tourism are:Dadanxia,Dananhua,Dananling and Dazhuji.There are three types of transition from traditional industries to new cultural formats,which are literary-featured town of Donghuping Cultural Manufacturing Industry in Shixing County,characteristic town in Wengyuan County with orchid planting and cultural tourism and Industry Park in Renhua County focusing on intelligent design and development for wooden toys.Accordingly,the theory for new cultural industry formats in Shaoguan involves three dimensions.The first one is the dimension of theory requiring concepts,creativity,strategy and plan.The second is the theory of pattern,including policy and system,market and structure,urban areas and surrounding ones.The third is theory of functioning,entailing talent cultivation,finance investigation,cultural accumulation and brand construction.

关 键 词：韶关市 文化产业 文化旅游 新型文化业态 发展思路 

分 类 号：F323[经济管理—产业经济]