日本户外广告规划条例的发展与管理办法探析  

Management methods of outdoor advertising based on the comparison of regulations between China and Japan

作　　者：庄怡 

机构地区：[1]上海工程技术大学

出　　处：《时尚设计与工程》2019年第3期42-47,共6页The Journal of Fashion Design and Engineering

摘　　要：户外广告牌作为城市的点缀,直接影响着城市印象。对以汉字系统为背景的日本作为研究对象,基于日本209所户外广告管理部门提出的广告规划条例,从发展历史、管理方法、设计要素、色彩限制等方面,对户外广告管理条例进行了分析与总结。同时,基于城市的特性,结合国内城市户外广告牌的现状,深入解析日本的户外广告管理办法的发展经验,并对国内户外广告管理办法提出建议。As the embellishment of the city,outdoor advertising directly affects the impression of the city.Based on the advertising planning regulations put forward by 209 outdoor advertising management departments in Japan,this paper analyzed and summarized the regulations of outdoor advertising management in Japan,which is based on the background of Chinese character system,from the aspects of development history,management methods,design elements,color restrictions,etc.At the same time,based on the characteristics of the city,combined with the current situation of the urban outdoor advertisings in China,this paper analyzed the development experience of Japanese outdoor advertising management methods,and put forward suggestions for improving the domestic outdoor advertising management methods.

关 键 词：日本户外广告 广告管理 户外广告历史 城市景观 广告色彩 

分 类 号：D92[政治法律—法学]