基于SEM的城乡环城游憩行为机理研究  

Study on the mechanism of recreational behavior in urban and rural areas based on SEM

作　　者：李江敏[1] 柴亚朵 高洁 LI Jiang-min;CHAI Ya-duo;GAO Jie(School of Economics and Management,China University of Geosciences,Wuhan 430074,China)

机构地区：[1]中国地质大学(武汉)经济管理学院,武汉430074

出　　处：《湖北农业科学》2020年第1期175-181,共7页Hubei Agricultural Sciences

基　　金：教育部人文社科规划基金项目(19YJAZH046);湖北省软科学基金项目(2019ADC153);国家自然科学基金项目(41301156);湖北省教育厅基金项目(B2018540);中央高校基本科研业务费专项基金(CUGW180809)。

摘　　要：基于1665份武汉市居民环城游憩的调查问卷,采用SEM结构方程模型,研究体验价值、游客满意度及行为意向之间的作用关系,验证“旅游体验价值—满意度—行为意向”模型(TEVSB),揭示城乡环城游憩行为机理。其中有3个环节互相嵌套,一是体验价值内部凸显的层次作用;二是情境价值和情感价值的中介作用;三是认知价值对行为意向的直接作用,功能价值、经济价值、情境价值及情感价值通过游客满意度对行为意向产生间接影响。基于结论提出了促进城乡环城游憩地发展的建议。Based on 1665 questionnaires for residents'recreation around the city of Wuhan,the structural equation model(SEM)was adopted to study the relationship between experience value,tourist satisfaction and behavioral intention,and to verify the"tourism experience value-satisfaction-behavioral intention"model(TEVSB)to reveal the mechanism of urban and rural recreation around metropolis.There are three links nested with each other:the first is the layered effect of the experience value;the second is the mediating effect of situational value and emotional value;the third is the direct effect of cognitive value on behavioral intentions.Functional value,economic value,situational value and emotional value have indirect effects on behavioral intentions through tourist satisfaction.Based on the conclusions,some suggestions are put forward to promote the development of rural-urban recreational areas.

关 键 词：环城游憩 行为机理 SEM 

分 类 号：F592.7[经济管理—旅游管理]