三次售卖理论下沈阳市冰雪产业现状与发展对策研究  

A research on the status quo and development countermeasures of ice and snow industry in Shenyang under the framework of three sales

作　　者：范存生[1] 马帅 王嘉悦 FAN Cunsheng;MA Shuai;WANG Jiayue(Institute of Physical Education of Shenyang University,Shenyang 110044,Liaoning,China)

机构地区：[1]沈阳大学体育学院,辽宁沈阳110044

出　　处：《辽宁体育科技》2020年第2期1-6,共6页Liaoning Sport Science and Technology

基　　金：辽宁省社科基金“2022年冬奥会背景下辽宁冰雪发展重大机遇研究”(项目编号:L19BTY007)。

摘　　要：通过文献资料和实地考察等方法,对沈阳市的冰雪产业进行调查与分析。结果表明:沈阳市冰雪产业发展在产业的格局、文化、旅游、服务、地产、特色小镇方向均不断向前发展,但仍存在较大问题;内容方面存在雪场数量少、规模小,基础投入不足,设施建设滞后等问题;受众方面存在公共服务设施的配套不够,公共管理服务不到位等问题;品牌方面存在产品低级化程度高,融合度低,体制死板、兼顾不全等问题。据此,沈阳市冰雪产业通过完善硬件设施为消费者提供便捷并保证其安全,政府加大政策支持以及企业自身开拓特色品牌促进沈阳市冰雪产业的优化与升级。By using the methods of literature and field investigation to Shenyang ice and snow industry investigation,analysis.It is found that the development of snow and ice industry in Shenyang keeps developing in industrial pattern,culture,tourism,service,real estate and characteristic town,but there are still some problems.Content:the number of snow field is small,the scale is small,the basic investment is insufficient,the facility construction is lagging behind;Audience:public service facilities are not enough,public management services are not in place.Brand:low level of products,low degree of integration,rigid system,not all.Accordingly,the ice and snow industry in Shenyang is promoted to optimize and upgrade the ice and snow industry in Shenyang by improving hardware facilities,providing convenience for consumers and ensuring their safety,increasing policy support from the government and developing characteristic brands by enterprises themselves.

关 键 词：三次售卖理论 沈阳市 冰雪产业 

分 类 号：G80-052[文化科学—运动人体科学]