大学生选择使用音乐App的影响因素调查分析——以长沙市大学生为例  

An Analysis of the Influencing Factors of College Students' Choosing to Us-e Music Application——Taking Changsha University Students as An Example

作　　者：殷婷 李杨[3] 冯双鹏 Yin Ting;Li Yang;Feng Shuangpeng(Hunan Agricultural University,Changsha,Hunan 410128,China;National University of Defense Technology,Changsha,Hunan 410073,China)

机构地区：[1]湖南农业大学经济学院,湖南长沙410128 [2]国防科技大学,湖南长沙410073 [3]湖南农业大学,湖南长沙410128

出　　处：《江苏商论》2020年第5期26-32,共7页Jiangsu Commercial Forum

基　　金：湖南省社会科学基金项目(18YBA222)。

摘　　要：随着经济的快速发展和网络的普及,人们的精神需求愈发旺盛,一定程度上满足人们精神需求的音乐App近几年来受到欢迎。本文研究经常使用音乐App的大学生选择使用音乐App的影响因素并提出建议,让音乐App更好地满足活跃用户,即大学生的需求,从而使音乐App产业更好更快发展。本文在小型访谈后,以问卷调查的方式,以长沙市大学生为调查对象,从感知易用性、经济性、智能手机涉入、风险性、感知有用性、App外观设计、个性化和社交性八个维度出发设计调查问卷,利用SPSS22.0进行因子分析,得出App外观设计、社交性、风险性、经济性和智能手机涉入这五个影响大学生使用音乐App的因素,最终得出给音乐App开发商或运营商的参考建议。With the development of economy and network technology,people’s spiritual needs are getting stronger and stronger,music Application that meets people’s spiritual needs has been popular in recent years.This paper studies the influence factors of college students who often use music Application and throw out a suggestion,making the music Application better meet the needs of college students and making the music Application industry develop better.This article using surveys and small interviews,taking Changsha university students as the object of investigation,from perceived usefulness,perceived ease of use,risk,economy,App Appearance design,smart phone involvement design questionnaires based on eight dimensions of sociality,personal and personalized design.Using SPSS22.0 for factor analysis,get the result that the App Appearance design,sociality,risk,economy,and smart phone involvement are the five factors affecting university students using of music App.Finally come to music App developers or operators of the reference recommendations.

关 键 词：大学生 音乐App 影响因素 因子分析 

分 类 号：F063.2[经济管理—政治经济学]