基层防疫广播的话语特点及流传动因  

Discourse Characteristics and Spreading Motivation of GrassrootsEpidemic Prevention Broadcasting

作　　者：王战领 WANG Zhanling(Language Research Institute,Shanghai Normal University,Shanghai200234,China)

机构地区：[1]上海师范大学语言研究所,上海200234

出　　处：《江苏海洋大学学报（人文社会科学版）》2020年第2期90-96,共7页Journal of Jiangsu Ocean University（Humanities & Social Sciences Edition）

摘　　要：以各地基层防疫广播为研究对象,详细考察了其语言的使用特点及相应的表达效果,认为以方言口语为言说载体是一种修辞选择,并分析了其能在网络广泛传播的自身因素和外在动力,受地域文化审美影响造成的不同风格、宣传者所用的特殊语气以及各种文艺表现形式,这些都是话语本身的内在动因。而抖音、快手等网络新媒体的出现,使得语言传播的速度和范围迅速扩大,导致防疫广播不仅能在当时当地发挥作用,还能在网络上继续向全国人民传递信息。Based on the research of grassroots epidemic prevention broadcasting in different regions, this paper makes a detailed study of the characteristics of its language use and the corresponding effect of expression. It holds that taking dialect spoken language as the carrier of speech is a rhetorical choice, and analyzes its own factors and external driving force that can be widely spread on the Internet, the different styles caused by the influence of regional cultural aesthetics, the special tone used by propagandists and various artistic expressions form, which are the internal causes of discourse itself. Tik Tok, Kuaishou and other new media have made the speed and scope of language dissemination expand rapidly, leading to the epidemic prevention broadcasting not only playing a role in the local time, but also continuing to transmit information to the whole nation on the Internet.

关 键 词：基层防疫广播 方言口语 网络流传 

分 类 号：C912[经济管理] H030[社会学]