KAP模式下新冠肺炎疫情防控宣传动员策略浅探——以河南汝南和浙江绍兴为例  

A Brief Study on the Propaganda and Mobilization Strategies against COVID-19 under KAP Mode:Taking Runan,Henan Province and Shaoxing,Zhejiang Province as Examples

作　　者：夏临[1] Xia Lin(College of Network Communication,Zhejiang Yuexiu University of Foreign Languages,Shaoxing 312000)

机构地区：[1]浙江越秀外国语学院网络传播学院,绍兴312000

出　　处：《科普研究》2020年第1期99-103,110,共6页Studies on Science Popularization

摘　　要：从健康传播KAP模式出发,结合河南汝南和浙江绍兴的实地考察,提出提高新冠肺炎疫情防控宣传动员效能的策略。传播方式上,善用广播,有声宣传胜无声宣传;运用多种媒体手段传播新冠肺炎疫情防控信息,引发受众无意注意,实现对受众强迫性信息输入;实现同步的人际传播等。传播内容上,运用内容选择的接近性原则以及适当使用"敲警钟"方式。From the perspective of KAP model of health communication,combined with field study to Runan, Henan province and Shaoxing,Zhejiang province,the strategies to improve the effectiveness of propaganda and mobilization against COVID-19 are proposed as follows:Using a variety of media approaches to spread the COVID-19 prevention information, arousing the public’s inadvertent attention in order to input the information to the public compulsively;employing the synchronous interpersonal information communication;in terms of the information itself,applying the principle of proximity in content selection and using the"alarming"way properly.

关 键 词：新型冠状病毒肺炎 防疫宣传动员 KAP模式 科学普及 

分 类 号：G206[文化科学—传播学]