“新零售”时代零售企业商业模式创新  

作　　者：狄蓉 曹静[1] 赵袁军 

机构地区：[1]上海商学院工商管理学院,上海201400 [2]上海立信会计金融学院工商管理学院,上海201209

出　　处：《企业经济》2020年第4期37-45,共9页Enterprise Economy

基　　金：2019年教育部科技发展中心高校产学研创新基金项目“基于PPP的新能源汽车充电设施融资模式及风险管理研究”(项目编号:2019J01008);北京市哲学社会科学首都流通业研究基地开放课题“数字经济时代首都零售业商业模式创新发展研究”(项目编号:JD-KFKT-2019-YB-03);零售业管理一流本科项目“上海市一流本科零售业管理专业建设项目”.

摘　　要：科技迅猛发展促进“新零售”和实体经济的高度融合,改变了传统线上线下分离的状态。本文以“新零售”为主题,探析目前“新零售”的商业模式,分析“新零售”的前端、中端和后端,并提出零售企业创新发展模式。同时重点剖析“新零售”供应链网络中信息流、数据流、资金流、物流和服务流的走向和融合,挖掘“新零售”创新模式的内在动力和保障,构建“新零售”全生态圈的创新模式。面对未来不断变化的环境,构建零售商和供应商共生关系,实现强大供应链保障,提供安全可靠的无人配送,精准把握顾客需求,聚焦“新零售”健康产业,共享员工并共同构建“新零售”全生态模式。The rapid development of science and technology promotes the high integration of new retailing and entity economy,and changes the state of separation between traditional online and offline.This paper discussed the retailing business model based on the theme of new retailing,analyzed its front-end,middle-end and back-end,and put forward the innovative development mode for retailing enterprises.At the same time,it focused on the trend and integration of information flow,data flow,capital flow,logistics and service flow in the new retail supply chain network,excavated the internal motivation and guarantee of the new retailing innovation mode,and constructed the innovation mode of the new retailing ecosystem.In the face of the changing environment of the future,we should build a symbiotic relationship between retailers and suppliers,realize strong supply chain guarantee,provide safe and reliable unmanned distribution,accurately control customer demands,focus on new retailing healthy industry,share employees and build a full ecological mode of new retailing.

关 键 词：“新零售” 零售企业 创新模式 

分 类 号：F326.6[经济管理—产业经济] F724.6