重庆南川乡村民宿旅游集群发展策略研究  

Study on the Development Strategy of Rural Homestay Tourism Cluster in Nanchuan District,Chongqing

作　　者：汪正彬[1] 张利利 WANG Zhengbin;ZHANG Lili

机构地区：[1]重庆第二师范学院,重庆400065 [2]重庆市第一中学,重庆400030

出　　处：《重庆第二师范学院学报》2020年第2期20-23,30,127,共6页Journal of Chongqing University of Education

基　　金：重庆市教委科学技术研究项目“重庆武陵山片区乡村旅游精准扶贫发展模式与对策研究”(KJ1714359);重庆市科委技术预见与制度创新项目“重庆武陵山片区传统村落保护与民宿旅游协同发展研究”(cstc2019jsyj-zzysbAX0080);重庆第二师范学院校级科研项目“武陵山片区乡村民宿旅游与精准扶贫协同路径研究”(KY201716B);重庆第二师范学院科技协同创新平台“儿童研学旅行研究与应用协同创新中心”(2017XJPT02)。

摘　　要：乡村民宿旅游是非常受市场欢迎、发展前景良好的乡村旅游。旅游集群通过要素、产业、产品、服务、营销等方面的协同可以形成巨大的竞争优势,是旅游发展的最优选择和重要路径。南川具有优越的地理区位、丰富的生态资源、优惠的扶持政策,适合发展集群式乡村民宿旅游,可以通过保障集群用地、配套民宿设施、编制集群规划、培养民宿主人、培育集群特色、开展集群协作、打造绿色聚落、实施整合营销等推进南川乡村民宿旅游的健康快速发展。Rural homestay tourism is very popular and promising. Tourism cluster can form a huge competitive advantage through the coordination of elements, industries, products, services, marketing and other aspects, which is the best choice and important path for tourism development. Nanchuan District of Chongqing has superior geographical location, rich ecological resources and preferential supporting policies, which is suitable for the development of cluster rural homestay tourism. The healthy and rapid development of rural homestay tourism in Nanchuan can be promoted by ensuring the land use of clusters, supporting the facilities of homestay, making the cluster planning, training the homestay hosts, cultivating the characteristics of clusters, carrying out cluster cooperation, building green settlements and implementing integrated marketing.

关 键 词：南川 乡村民宿 旅游集群 策略 

分 类 号：F592[经济管理—旅游管理]