略谈中小型水利科技企业营销策略  

Briefly discuss marketing strategies of small and medium water conservancy science and technology enterprises

作　　者：窦立玮[1] Dou Liwei

机构地区：[1]中国水利水电科学研究院,北京100048

出　　处：《中国水利》2020年第8期60-62,共3页China Water Resources

摘　　要：中小型水利科技企业(以下简称企业)是科技成果转化、实现技术创新的重要载体,本文围绕案例企业(Z企业)的主要业务方向和社会需求以及企业发展面临的实际情况,采用专门的分析方法,对其营销状况进行综合分析研究,提出企业今后发展和营销的应对策略,以使其适应市场需求,促进企业的可持续发展。Small and medium-sized water conservancy science and technology enterprises(hereinafter referred to as enterprises)are the important carriers for transformation of scientific and technological achievements and realization of technology innovation.This paper focuses on the main business of the enterprise(Z enterprise),social demand and the situations faced in the development of the enterprise,adopts a special analysis methods on research of its marketing status,and gives proposals on the development and marketing strategies to response to the market demand and promote the sustainable development of the enterprise.

关 键 词：企业 营销策略 决策建议 

分 类 号：F221[经济管理—国民经济]