“一带一路”背景下武术国际传播策略研究  

A Research on International Communication Strategy of Wushu under the Background of“One Belt And One Road”

作　　者：李逸豪 唐权威 孙钰凡 Li Yihao;Tang Quanwei;Sun Yufan(Wushu School,Beijing Sport University,Beijingl00084,China)

机构地区：[1]北京体育大学中国武术学院,北京100084

出　　处：《中华武术》2020年第3期71-74,共4页

摘　　要：对“一带一路”背景下武术国际传播策略进行研究。研究认为:“一带一路”倡议是武术国际传播的时代机遇,面对当前武术国际传播过程中存在的中外文化差异显著、传播内容复杂多样、传播媒介单一等制约因素,应加大中国文化推广力度,为武术传播奠定基础;整合武术资源,构建武术跨文化传播内容体系;树立武术品牌意识,杉显武术品牌价值;运用多元化传播手段,提升武术国际话语权;利用多种渠道,培养复合型武术国际传播人才。The international communication strategy of wushu(martial arts)under the background of One Belt And One Road was studied.The research shows that One Belt One Road strategy is an opportunity for the international communication of wushu.In the face of the significant cultural differences between China and foreign countries,complex and diverse communication contents,single communication media and other constraints in the international communication of wushu,the promotion of Chinese culture should be strengthened to lay a foundation for the communication of wushu.Integrating wushu resources and constructing the content system of wushu intercultural communication,setting up wushu brand awareness,highlighting wushu brand value,using diversified communication means to enhance the international discourse power of wushu,as well as cultivating international communication talents of compound wushu through various channels should be realized.

关 键 词：一带一路 武术 国际传播 传播策略 

分 类 号：G852[文化科学—民族体育]