体育竞赛表演产业与品牌赛事融合发展研究一一以吉林省太极拳比赛为例  

A Research on the Integration of Competitive Sport Performance Industry Development with Branding Competition--Taking Jilin Taijiquan Competition as an Example

作　　者：张悦 关博[1] Zhang Yue(School of Physical Education,Northeast Normal University,Changchun,Jilinl30024,China)

机构地区：[1]东北师范大学体育学院,吉林长春130024

出　　处：《中华武术》2020年第3期82-87,共6页

基　　金：教育部中华优秀传统文化传承基地(东北师范大学五行通背拳传承基地)研究项目;东北师范大学东北民族传统体育研究中心研究项目。

摘　　要：论文采用文献资料法、专家访谈法、实证调查法,对吉林省太极拳竞赛表演产业与品牌赛事的融合发展进行研究,从国家政策导向的顶层设计、地方领导重视的中层推进、新型协会体系的基层实施三个维度进行分析、整理体育竞赛表演产业发展的理论支持与推进路径,研究目前吉林省太极拳竞赛表演产业中品牌赛事发展的科技化、链条化、服务化、产业化现状,总结和归纳出目前阶段品牌赛事体系构建过程中面临的问题,并给出未来发展的建议,力求为体育竞赛表演产业与品牌赛事的融合发展提供借鉴与参考。Through literature review,expert interview and field investigation,this paper does a research on the integration of the competitive sport performance industry development in Jilin with branding competition.The analysis is made from three aspects:top design based on natiorT s policy trend,medium level promotion from local govemment,s focus,and the base application in new association system.The promotion channel and theoretical support for the development of the competitive sport performance industry is sorted out,and the current situation of its path towards a scientific,service—oriented,industrialized chain in Jilin is studied.Current problems are concluded and suggestions for its future development are made,with the aim of offering reference for the integration of competitive sport performance industry with branding competition.

关 键 词：太极拳 体育竞赛表演产业 品牌赛事 融合 

分 类 号：G852[文化科学—民族体育]