互联网时代旅游区域的饲料产业营销发展  

The marketing development of feed industry in tourism areas in the internet Era

作　　者：陆嵬喆 LU Weizhe(Research Center on the Transformation and Development of Industrial and mining city,Shanxi Institute of Engineering Technology.Yangquan,Shanxi Province 045001,China)

机构地区：[1]山西工程技术学院工矿城市转型发展研究中心,山西阳泉045001

出　　处：《中国饲料》2020年第8期104-108,共5页China Feed

基　　金：山西省阳泉市软科学研究项目(2019G25)。

摘　　要：在互联网时代全面到来的今天,企业经营管理思维观念、目标市场、经营模式都面临着全新的体验和巨大的冲击.旅游区域饲料产业受限于环保要求,难以形成完整的上下游产业链,面临着环境保护、食品健康安全和市场需求转型等多重压力,倒逼着旅游区域饲料产业营销发展走向管理扁平化、渠道网络化、服务精准化、产品品牌化之路.互联网的出现为旅游区域饲料产业打破发展瓶颈提供了新的可能,互联网交互的市场路径打通了旅游区域饲料产业受限于地理和环境限制的"阻梗点",海量数据助推旅游区域饲料产业深度把握行业发展走向,互联网的高公开性、强扩散性和宽覆盖面最大效用的支持品牌成功定位,增强合作客户关怀直接影响客户的忠诚度和对潜在客户的吸引力,为旅游区域饲料产业的营销发展补齐了诸多"短板".在此背景下,旅游区域饲料产业营销发展必须借互联网时代这股"东风",在充分把握互联网时代下思维观念、经营模式、数据资源等变革趋势的基础上,靶定跨区域市场营销的现实,通过强化营销意识、提升数据营销能力、拓宽多元营销渠道、增强品牌吸引力、完善物流配送网等方式,主动适应互联网时代的发展要求,为旅游区域饲料产业的进一步发展打开新的天空.With the advent of the Internet era,corporate management thinking,target markets,and business models of enterprise management are facing are facing new experiences and huge impacts.Restricted by the environmental protection requirements,it is difficult to form a complete upstream and downstream industrial chain for the feed industry in the tourism area.Faced with multiple pressures such as ecological environment protection,food health and safety,and market demand transformation,the feed industry in the tourism area is forced to move towards a road of flat management,network-based channels,precise service,and Brand-name products.The emergence of the Internet provides new possibilities for the tourism regional feed industry to break the development bottleneck.The market path of Internet interaction has opened up the“blocking point”where the tourism regional feed industry is limited by geographical and environmental constraints.Massive data has promoted the tourism regional feed industry to grasp the development trend of the industry in depth,and the Internet’s high openness,strong diffusion and wide coverage supported the brand’s successful positioning,and the enhancement of cooperative customer care have a direct impact on the loyalty of customers and the attraction to potential customers,which has made up many“short boards”for the marketing development of the feed industry in the tourism area.In this context,the development of feed industry marketing in tourism regions must take advantage of the“east wind”of the Internet era,fully grasp the thinking concept,business model,data resources and other change trends in the Internet era,target the reality of cross regional marketing,by actively strengthening the content marketing awareness,improving data marketing capabilities,expanding diversified marketing channels,enhancing brand appeal,and improving logistics distribution networks,actively adapt to the development requirements of the Internet era,and open a new sky for the further development of the

关 键 词：互联网时代 饲料产业 生态环境保护 营销发展 

分 类 号：F3[经济管理—产业经济]