视觉创新元素在饲料产品设计中的体现  

The embodiment of visual innovation elements in feed product design

作　　者：梁穆穆[1] 陈锋[1] LIANG Mumu;CHEN Feng(Guangxi Normal University for Nationalities,Chongzuo,Guangxi Province 532200,China)

机构地区：[1]广西民族师范学院,广西崇左532200

出　　处：《中国饲料》2020年第8期144-147,共4页China Feed

摘　　要：饲料包装对引起消费者的购买欲望起着一定的作用,能吸引消费者购买的包装需要在视觉形象上进行精心设计,视觉创新元素的运用有助于设计出新颖、能引起消费者情感共鸣的包装产品.本文主要以宠物饲料产品的包装设计为研究对象,将色彩、文字、图形、造型等视觉元素运用到宠物饲料产品的包装设计中,增强饲料包装的视觉冲击力,创造出符合消费者需求的包装,增添饲料包装的趣味性和亲和力,提高饲料附加值,有利于树立品牌形象.Feed packaging to cause consumers to purchase desire plays a certain role,can attract consumers to buy the packaging need to elaborate on the visual image,the use of visual elements of innovation helps to design a novel packaging products which can attract consumers emotional resonance in this paper,mainly in pet food product packaging design as the research object,the color visual elements such as text graphical modelling used in pet food products in the packaging design innovation Reasonable collocation,enhance the visual impact of feed packaging,create packaging in line with consumer demand,add to the interesting and affinity of feed packaging,improve the added value of feed,is conducive to the establishment of brand image.

关 键 词：视觉创新 饲料产品 包装设计 

分 类 号：S816[农业科学—饲料科学]