互联网新商业模式下寡头厂商定价研究——基于共享经济市场的分析  

Study on Pricing of Oligopolistic Firms under the New Internet Business Model——Based on the analysis of the sharing economy market

作　　者：陈绍刚[1] 李罗赟 刘品婷 CHEN Shao-gang;LI Luo-yun;LIU Ping-ting(School of Mathematical Sciences,University of Electronic Science and Technology of China,Chengdu 611731,China)

机构地区：[1]电子科技大学数学科学学院,成都611731

出　　处：《科技和产业》2020年第4期1-8,共8页Science Technology and Industry

基　　金：国家自然科学基金项目(71772025);四川省科技厅计划项目(2019JDR0014)。

摘　　要：互联网经济下,厂商不断探索产品定价问题,考虑共享经济中典型因素:会员制,消费者寻求多样化购买和厌恶拥塞等。建立了两期非合作动态博弈模型,研究表明厂商在第一期竞争时平分市场,期望总收益与会员价格相关。证明了厂商第二期存在三度价格歧视均衡定价,定价与多样化购买因子相关。研究表明:在互联网背景下,企业根据消费者历史数据,细分消费者市场,获得更高收益;同时企业需要丰富产品线,促进消费者寻求多样化购买,同时应制定合理会员价格。Under the Internet economy,manufacturers are constantly exploring the pricing of products.Considering the typical factors in the sharing economy,such as membership,consumers′variety-seeking and congestion.The two-phase dynamic game model is established,and the research shows that the manufacturers share the market equally in the first phase of competition,and the expected total revenue is related to the membership price.It is proved that there are equilibriums under the third degree of price discrimination in the second phase,and pricing is related to the variety-seeking.The research shows that,the enterprises could segment the consumer market according to the historical data of consumers and obtain higher profits,and the enterprises need to enrich product lines to promote consumers to seek diversified purchase,and price the reasonable membership prices.

关 键 词：共享经济 三度价格歧视 多样化购买 会员制 

分 类 号：F224.5[经济管理—国民经济]