基于“众筹众创”范式的乡村旅游发展模式探究——以磐安县管头村农家乐为例  

Research on the Development Model of Rural Tourism Based on the“Crowdfunding and Creation”Paradigm——Taking Nongjiale,Guantou village,Pan an county as an example

作　　者：孟秀兰 高洁[2] MENG Xiu-lan;GAO Jie(Xingzhi College,Zhejiang Normal University,Jinhua Zhejiang 321004,China;Zhejiang Normal University,Jinhua Zhejiang 321004,China)

机构地区：[1]浙江师范大学行知学院,浙江金华321004 [2]浙江师范大学,浙江金华321004

出　　处：《科技和产业》2020年第4期129-134,169,共7页Science Technology and Industry

摘　　要：“众筹众创”发展模式是众创时代推动大众创新、万众创业的新模式,具有拓宽民间资本参与到乡村旅游创新发展的独特优势。通过管头村实证案例,从乡村旅游众筹众创模式内涵、模式效应两维度深入分析了乡村旅游“众筹众创”模式。研究发现,管头村乡村旅游“众筹众创”模式实现了市场组织化和组织市场化的有效融合,引入了权威机制和市场机制双重调节机制,即实现了规模经济又兼具了市场活力。The development mode of rural tourism"crowdfunding and mass innovation"is a new mode to promote mass innovation and entrepreneurship in the era of mass innovation.It has the unique advantages of expanding the participation of private capital in the innovation and development of rural tourism,and has an important impact on mass entrepreneurship and employment.Based on the case study of Guantou village,this paper analyzes the"crowdfunding and mass creation"mode of rural tourism from two dimensions:the connotation and the effect of the mode.It is found that the"crowdfunding and mass creation"mode of rural tourism in Guantou village realizes the effective integration of market organization and organization marketization,and introduces the double adjustment mechanism of authority mechanism and market mechanism,which realizes the scale economy and market vitality.

关 键 词：乡村旅游 众筹众创 市场组织化 组织市场化 

分 类 号：F592[经济管理—旅游管理]