乡村振兴背景下的湖南农旅产业融合发展研究  

Research on Integration Development of Hunan Agriculture and Tourism Industry in the Context of Rural Revitalization

作　　者：陈一鑫[1] CHEN Yi-xin(Hunan Biological and Electromechanical Polytechnic,Changsha 410127,PRC)

机构地区：[1]湖南生物机电职业技术学院,湖南长沙410127

出　　处：《湖南农业科学》2020年第3期81-83,共3页Hunan Agricultural Sciences

基　　金：湖南省教育厅科学研究(16C0948)。

摘　　要：目前,乡村振兴和农村产业融合是倍受关注的话题,通过研究发现湖南农旅产业融合有市场推动、政策刺激、技术进步和企业发展需要等动因,以及"植物+旅游"和"动物+旅游"2个融合路径,其有着直接融合、侧推融合以及其他中间介质这3种模式,并分析了农旅融合存在的一些问题。最后提出了5个建议与对策,要出台并利用好政策,大力培养休闲农业人才,大力发展休闲农业,因地制宜发展特色产业,做好品牌营销。At present,rural revitalization and rural industry integration are the topics of great concern.Through the research,it is found that market promotion,policy stimulation,technological progress and the needs of enterprise development are the driving forces of the integration of Hunan agriculture and tourism;“plant+tourism”and“animal+tourism”are the integration path;there are three modes:direct integration,side push integration and other intermediate media;some problems in the integration of agriculture and tourism are analyzed.Finally,five suggestions and countermeasures are put forward:make good use of policies;cultivate leisure agricultural talents;vigorously develop leisure agriculture;develop characteristic industries according to local conditions;do a good job in brand marketing.

关 键 词：休闲农业 乡村旅游 产业融合 农旅融合 

分 类 号：F59[经济管理—旅游管理]