新型冠状病毒事件下我国旅游危机管理机制研究  

Study on the Tourism Crisis Management Mechanism in China under the COVID-19 Event

作　　者：徐宁 宋竹芳 XU Ning;SONG Zhu-fang(School of Economics and Management,Yan′an university,Yan′an 716000,Shaanxi;.Institute of China Tourism Research,Ministry of Culture and Tourism,Beijing 100005)

机构地区：[1]延安大学经济与管理学院,陕西延安716000 [2]文化和旅游部中国旅游研究院,北京100005

出　　处：《延安大学学报（社会科学版）》2020年第2期30-34,共5页Journal of Yan'an University (Social Sciences Edition)

基　　金：延安大学防治新型冠状肺炎紧急科研专项引导基金项目“公共卫生事件下旅游危机管理机制研究”(YDKYYJ12);延安大学博士科研启动项目“乡村振兴战略视角下中国西藏边境旅游发展研究”(YDBK2018-47)。

摘　　要：自新冠疫情发生以来,中国旅游业深受重创,进入暂时“休克期”。作为社会一部分,旅游企业在遭受重大损失的同时,也积极履行社会责任。各级政府纷纷制定应对政策。新型冠状病毒引发的公共卫生事件属于外部成因的旅游危机,抖音等网络平台在疫情传播与防疫过程中起到重要作用。因此,在信息化舆论导向下,需要建立新时期以信息化背景为导向的旅游危机管理机制。After the outbreak of the COVID-19 incident,Chinese tourism industry has been severely hit,and entered a temporary“shock period”.As a part of the society,tourism enterprises actively fulfill their social responsibilities while suffering heavy losses,Governments have formulated corresponding policies.The public health incidents of the COVID-19 belong to the tourism crisis caused by external factors.Network platforms such as Douyin play an important role in the process of the spread and prevention of the epidemic.Under the information-oriented public opinion,it is necessary to establish an information-oriented tourism crisis management mechanism in the new era.

关 键 词：新型冠状病毒 旅游业 旅游危机 管理机制 

分 类 号：C93.05[经济管理—管理学]