弹出式广告的创新设计方法研究  

On Innovative Design Methods of Pop-up Advertising

作　　者：韩烨 万萱 HAN Ye;WAN Xuan(Southwest Jiaotong University,610041 Chengdu Sichuan)

机构地区：[1]西南交通大学建筑与设计学院,四川成都610041

出　　处：《设计艺术研究》2020年第2期77-80,92,共5页Design Research

摘　　要：通过对弹出式广告的创新设计进行研究,一方面提高用户对其广告形式的接受度和满意度,另一方面使其具备更高的广告效果和经济价值。分析现下弹出式广告类型及其存在的设计优势与局限,针对问题找出解决方案,归纳增强弹出式广告互动趣味性的设计原则和创新方法。探究弹出式广告的创新设计方法,以期能够激发广告主和广告商的反思,使弹出式广告在竞争激烈的互联网广告市场中脱颖而出,达到用户、广告主和广告商三方受益的目标。The paper is a research on the innovative design of pop-up advertising that aims to improve users'acceptance and satisfaction with their advertising forms on the other hand and achieve higher advertising effect and economic value on the other hand.It summarizes the types of pop-up advertisements and their design advantages and limitations,fi nds solutions to problems,and summarizes the design principles and innovative methods to enhance the interactive fun of pop-up ads.Through the innovative design method of pop-up advertising,it is expected to stimulate the refl ection of advertisers and advertisers,making pop-up ads stand out in the highly competitive Internet advertising market,and achieve the benefi ts of users,owners and advertisers.

关 键 词：弹出式广告 广告设计 创新设计方法 

分 类 号：J5[艺术—艺术设计]