大型体育赛事传播助力成都市城市形象优化路径研究  

作　　者：张为芳 韩海军[1] 

机构地区：[1]四川大学体育科学研究所,四川成都610065

出　　处：《当代体育科技》2020年第9期197-198,共2页Contemporary Sports Technology

摘　　要：体育赛事的举办是城市发展的需求,一个城市大型体育赛事的成功举办,不仅能积极提高城市的知名度和影响力,还能展现出主办城市的文化建设发展风貌,增强城市对外的吸引力。本文运用文献资料法、问卷调查法、数理统计法等研究方法,以2019国际篮联三对三世界巡回大师赛(成都站)为研究对象,探索大型赛事对提升赛事传播力和形象上的提升,进而研究助力成都市城市形象优化路径的方法。建议:搭建多元化的传播策略,扩大宣传辐射面;激发全民参与运动的热情,增加全民健身设施;聚焦赛事文化创意产业,带动经济多样化发展。The holding of sports events is the demand of urban development.The successful holding of a large-scale sports event in a city can not only actively enhance the visibility and influence of the city,but also show the cultural development and development of the host city and enhance the attractiveness of the city.This paper uses the literature method,questionnaire survey method,mathematical statistics method and other research methods to explore the 2019 FIBA Three-Way World Tour Masters (Chengdu Station) and explore the promotion of large-scale events to enhance the communication and image of the event.Then,we will study ways to help optimize the image of Chengdu city image.Suggestions:Build a diversified communication strategy,expand the propaganda surface;stimulate the enthusiasm of the whole people to participate in the movement,increase the fitness facilities for the whole people;focus on the cultural and creative industries of the event,and promote the diversification of the economy.

关 键 词：大型体育赛事 成都市 城市形象 

分 类 号：G206[文化科学—传播学]