安徽省汽车产业发展战略和机遇分析——以奇瑞多品牌战略为例  

An Analysis of Development Strategies and Opportunities of Auto Industry in Anhui Province—Take Chery’s Multi-brand Strategy as an Example

作　　者：王超 韦钰芳 Wang Chao;Wei Yufang(School Economics and Management,Hefei University,Hefei 230601,China)

机构地区：[1]合肥学院经济与管理学院,安徽合肥230601

出　　处：《洛阳师范学院学报》2020年第3期72-75,共4页Journal of Luoyang Normal University

基　　金：安徽省高校人文社会科学重点研究项目(SK2016A0453)。

摘　　要：汽车产业产业链长,对就业拉动作用大,对地区经济的发展具有举足轻重的作用。数十年来,安徽汽车产业的发展经历了起步阶段、树立品牌阶段、稳步发展阶段、波动阶段和转型阶段等5个阶段。2009年,奇瑞实行多品牌发展战略,但与通用汽车公司对比分析得知,二者在多品牌价格定位以及品牌弹性管理两方面存在着差异。当前,国内外市场环境快速变化,安徽汽车产业面临着主要产品竞争压力大、缺乏龙头企业引领等诸多挑战,但巨大的国内市场以及“新能源”汽车领域的发展仍带来了难得的发展机遇。The long industrial chain of the auto industry decides that it plays a great role in employment and regional economic development.In the past decades,the auto industry in Anhui province has gone through stages from starting,to brand building,steady development,fluctuation and transformation.In 2009,Chery implemented the multi-brand development strategy,but compared with General Motors(GM),the two companies are different in multi-brand price positioning and brand flexibility management.At present,due to the rapid changes in domestic and foreign market,auto industry in Anhui province is facing great challenges in market competition for major products,and the lack of leading enterprises,but the huge domestic market and the development of new energy auto industry has also brought a rare opportunity for development.

关 键 词：安徽汽车产业 发展历程 品牌比较分析 机遇市场 

分 类 号：F724.6[经济管理—产业经济]