我国马拉松赛事发展态势与前景展望  

Development Trend and Prospect of Marathon Events in China

作　　者：蒋中伟[1] 李国强[1] 姜明金 JIANG Zhong-wei;LI Guo-qiang;JIANG Ming-jin(Physical Education Institute,Yanshan University,Qinhuangdao 066004,China)

机构地区：[1]燕山大学体育学院,河北秦皇岛066004

出　　处：《体育文化导刊》2020年第2期31-38,共8页Sports Culture Guide

基　　金：河北省社会科学基金项目(HB16TY023)。

摘　　要：运用文献资料、数据分析法等,研究我国马拉松赛事的发展态势与前景。经过近40年的发展,我国马拉松赛事掀起全民健身热潮,赛事的举办数量呈井喷式发展态势;参赛规模呈爆发式激增态势;举办类型呈多元化发展态势;区域分布呈全覆盖发展态势;热点布局呈两极化发展态势。基于对发展态势的分析,可以预见我国马拉松赛事将向"集约型""特色化""智慧化"方向发展;马拉松赛事将向西部扩展,呈现东部与西部地区均衡发展的趋势;马拉松赛事产业在不断整合的过程中,赛事主体产业融合其他相关产业,向"全产业链"方向发展。Using literature reviews and data analysis,this paper studied the development trend and prospect of marathon events in China.After nearly 40 years of development,marathon events in China set off a nationwide fitness craze as follows:the number of events held in a blowout trend,the scale of participation was in an explosive trend,the type of holding was in a diversified development,the regional distribution was in a full coverage development trend and the layout of hot spots was in a polarized development trend.Based on the analysis of the development trend,it can be predicted that:China’s marathon events will be developed in the direction of"intensive","featured"and"intelligent",expanded to the west,with the trend of balanced development between the East and the West,intergrated with other industries and developed in the direction of whole industry chain in the process of continuous integration of marathon industry.

关 键 词：体育管理 马拉松赛事 发展态势 发展前景 

分 类 号：G822.8[文化科学—体育训练]