基于大数据视角的电子商务产业发展研究  

Research on the Development of E-commerce Industry from the Perspective of Big Data

作　　者：候春俊[1] HOU Chun-jun(Sanmenxia Polytechnic,Sanmenxia 472000,China)

机构地区：[1]三门峡职业技术学院,三门峡472000

出　　处：《价值工程》2020年第11期231-232,共2页Value Engineering

摘　　要：大数据技术的出现和发展为电子商务企业发掘消费者需求、改善对客服务提供了可能。因此,大数据对电子商务产业的影响是巨大的。本文分析了大数据对我国电子商务产业的影响和电子商务产业应用大数据面临的挑战,提出了改进的对策,希望能够为行业发展提供参考。The emergence and development of big data technology provides the possibility for e-commerce enterprises to explore consumer demand and improve customer service. Therefore, the impact of big data on e-commerce industry is huge. This paper analyzes the impact of big data on China’s e-commerce industry and the challenges faced by the application of big data in e-commerce industry, and puts forward countermeasures for improvement, hoping to provide reference for the development of the industry.

关 键 词：大数据 电子商务 产业 发展 

分 类 号：F724.6[经济管理—产业经济]