“推销艺术学”及其直观体验教学法研究  

Research on the Salesmanship and its Intuitive Experiential Teaching Method

作　　者：李国利 LI Guo-li(Business School,Henan University of Animal Husbandry and Economy,Zhengzhou,Henan 450011,China)

机构地区：[1]河南牧业经济学院工商管理学院,河南郑州450011

出　　处：《教育教学论坛》2020年第17期246-248,共3页Education And Teaching Forum

基　　金：教研项目“教材建设-推销艺术学”(905/14021408)。

摘　　要：推销艺术学是相对于公司营销(市场营销管理)的个人营销学,是社会实践艺术。基于课程特征,该文创设直观体验教学法,把学生看作完整的意识主体设计课程教学,通过营造环境、教师示范、学生参与、竞争体验等,使学生在直观体验中获得内心感悟、潜移默化培养营销品格,提高社交能力及说服别人、建立合作的能力。Salesmanship is a individual marketing relative to marketing management and a social practice art.Based on the social practice art characteristics of this course,we create an intuitive experience teaching method,which regards students as the subject of consciousness made up of understanding,will and emotion,and designs the curriculum.And by creating atmosphere,teacher demonstration,student participation,competitive experience,etc.,the students would be obtained intuitive experience the inner feelings,subtly cultivated marketing personality,improved social faculties,and the abilities of persuading and building cooperation with others.

关 键 词：个人营销 社交实践 艺术 直观体验 

分 类 号：G642.41[文化科学—高等教育学]