平装本福克纳小说在美国的传播及影响  

Transmission and Influence of Faulkner’s Paperback Fiction in the United States

作　　者：李方木[1,2] LI Fangmu(College of Foreign Languages, Shandong University of Science and Technology, Qingdao 266590, China;School of English and International Studies, Beijing Foreign Studies University, Beijing 100089, China)

机构地区：[1]山东科技大学外国语学院,山东青岛266590 [2]北京外国语大学英语学院,北京100089

出　　处：《山东科技大学学报（社会科学版）》2020年第3期107-113,共7页Journal of Shandong University of Science and Technology(Social Sciences)

基　　金：山东省社会科学规划研究项目(20CWWJ05);山东省高等学校人文社会科学研究项目(J18RA215)。

摘　　要：二战前美国出版市场掀起的平装本革命为福克纳小说的普及起到了至关重要的作用。埃文图书公司、现役军人版和新美国文库等福克纳作品平装本的陆续问世,大大推动了美国公众对福克纳的认知,为作者带来了前所未有的知名度和经济利益。同时,平装本公司通过多样化的营销策略确保了自身品牌的稳固,直接促成了福克纳小说在美国的大规模流传,使其成为美国文学的标志性人物。The paperback revolution in American print,starting right before World War II,offered a forceful impetus for William Faulkner to be known both home and abroad,with mushrooming variety of editions,such as those of Avon,Armed Services Editions and New American Library.While paying back the author great economic earnings and transmitting Faulkner’s fiction into a much larger American audience as well,paperback companies in this line earned a strong foothold with diverse marketing strategies.Faulkner,ever since,was cultivated to be an icon in American literature.

关 键 词：平装本革命 福克纳小说 出版 新美国文库 

分 类 号：I712[文学—其他各国文学]