保证金退还制度下C2C逆向物流平台定价研究  

Pricing of C2C Reverse Logistics Platform under the Pledge Policy

作　　者：甘卫华 吴思琪 苏雷 刘玉洁 Gan Weihua;Wu Siqi;Su Lei;Liu Yujie(School of Transportation and Logistics,East China Jiao Tong University,Nanchang 330013,China)

机构地区：[1]华东交通大学交通运输与物流学院,南昌 330013

出　　处：《技术经济》2020年第1期99-105,共7页Journal of Technology Economics

基　　金：国家社会科学基金“共生视角下物流平台促进用户企业发展影响机制研究”(17BJY140);江西省社会科学基金“供给侧背景下物流平台的纵向整合策略研究”(16GL02)。

摘　　要：基于双边市场理论,引入保证金制度,建立5种定价模型,为C2C逆向物流平台选择均衡定价决策提供参考。研究发现,双寡头竞争市场中任一平台不会率先收取保证金,保证金的收取有可能使得平台对用户收取的注册费为负,并且5种定价模式中,大部分情况下平台选择对卖家收取保证金、对买家收取注册费时平台获取的利润最大。Based on the theory of bilateral markets,this paper establishes five pricing models in order to choose a balanced pricing decision for the C2C reverse logistics platform.It is concluded that any platform in the dual?monopolymarket will not take the pledge policy in advance.Taking the pledge policy may also make the platform charge the negative registration fee to the user.Among the five pricing models,the model in which taking the pledge from the sellers while registration fee from the buyerscan make the platform’profit maximum.

关 键 词：C2C逆向物流平台 双边市场 保证金 注册费 

分 类 号：F064.1[经济管理—政治经济学]