政府补贴下竞争型WEEE闭环供应链定价决策研究  

Research on Pricing Decision of the Competitive "Waste Electrical and Electronic" Closed-loop Supply Chain under Government Subsidy

作　　者：郭军华 王陌语 刘佳 GUO Jun-hua;WANG Mo-yu;LIU Jia(School of Transportation and Logistics,East China Jiaotong University,Nanchang Jiangxi 330013,China)

机构地区：[1]华东交通大学交通运输与物流学院,江西南昌330013

出　　处：《北京交通大学学报（社会科学版）》2020年第2期96-107,共12页Journal of Beijing Jiaotong University(Social Sciences Edition)

基　　金：国家自然科学基金项目“政府双重干预下考虑消费者异质环境偏好的闭环供应链运作策略”(71940009);国家自然科学基金项目“风险规避及公平关切双行为因素下闭环供应链契约及实验研究”(71662011)。

摘　　要：针对由单个制造商和两个回收商组成的电子电器闭环供应链,考虑合格回收商与不合格回收商相互竞争,研究政府回收处理补贴及消费者渠道偏好对闭环供应链决策的影响。发现:竞争环境下,随着回收处理补贴的提高,合格回收商的竞争力随之增大;制造商、各回收商及系统利润均随着消费者对正规回收渠道偏好的提高而增加,政府应积极促进消费者对正规回收渠道的认知与接受度。Taking "Waste electrical and electronice" closed-loop supply chain consisting of a single manufacturer and two recyclers as example,and taking into consideration the competition between qualified and unqualified recyclers in the market,this paper analyzes the influence of government recycling subsidies and consumer channel preference on the decision-making of closed-loop supply chain.The study shows that:(1) Giving the competition,with the rise of government recycling subsidies,the competitiveness of qualified recyclers increases;(2) With the increase of consumers’ preference for official recycling channels,the profit of the manufacturers,recyclers and closed-loop supply chain system improve.Therefore,government should actively promote consumers’ awareness and acceptance of official recycling channels.

关 键 词：废旧电子电器产品 闭环供应链 政府补贴 回收商竞争 

分 类 号：F250[经济管理—国民经济]