探索好故事:奥运转播的实践突破与理论溯源——NBC奥运节目与内容副总裁、资深奥运研究员Daniel K.Fle-schner先生访谈录  

Exploring the Good Story:The Practical Breakthrough and Theoretical Traceability of Olympic Cov erage--Interview with Senior Olympic Researcher Daniel K.Fleschner,the Vice President of NBC Olympic and Content

作　　者：贾静 黄芦雷娅 毕雪梅 吴晓辉 JIA Jing;HUANG Luleiya;Xuemei;WU Xiaohui(School of Journalism and Communication,Beijing Sport University,Beijing 100084,China)

机构地区：[1]北京体育大学新闻与传播学院,北京100084

出　　处：《体育与科学》2020年第2期6-13,共8页Sports & Science

基　　金：2018年度北京体育大学教改科研项目“‘翻转课堂’在新闻理论教学中的应用研究”;中央高校基本科研业务费专项资金资助课题“冬奥会新闻报道规律与趋势研究”,项目号:2015ZX015。

摘　　要：面临2020年东京奥运会和2022年北京冬奥会,我国奥运转播实践的创新诉求向业界与学界提出亟待解决的新命题。奥运转播实质上是持权转播商在奥林匹克广播服务公司制作的公共信号基础上的个性化创新,转播质量取决于媒体转播团队的集体实践创新能力。美国全国广播公司的“奥运研究员”在其奥运转播的实践创新中起到关键作用。借助北京体育大学“首届体育赛事传播国际论坛”,本文就奥运转播实践创新与理论根源等问题,访谈了NBC奥运节目与内容副总裁Daniel K.Fleschner先生,探讨了NBC奥运研究员的职位设定,建构故事的经验与策略,故事的“新新闻主义”理论源头,奥运研究员的成长和职业规划,以及NBC在新媒体语境下应对东京奥运会和北京冬奥会的策略等问题。Facing the 2020 Tokyo Olympic Games and the 2022 Beijing Olympic Winter Games,the innovative appeals of China's Olympic coverage practice have presented new propositions to the industry and academics.Based on the International Signal delivered by the Olympic Broadcasting Services(OBS),the Olympic coverage is essentially a personalized innovation by the Olympic Games'Rights Holding Broadcasters(RHBs).The quality of the coverage depends on the practical innovative capabilities of the RHBs.O-lympic Researchers play a key role in the practical innovation of the National Broadcasting Corporation's Olympic coverage.During the First International Forum on the Communication of Sporting Events held in Beijing Sport University,Daniel K.Fleschner,the vice president of NBC Olympic program and content was interviewed.The interview focused on the issues of practical innovation and theoretical roots of the Olympic coverage,and discussed the positions of NBC Olympic researchers,the experience and strategy of constructing stories,the origin of the"New Journalism"theory of story,the growth and career planning of Olympic researchers,and the strategy of NBC in dealing with the 2020 Tokyo Olympic Games and the 2022 Beijing Olympic Winter Games under the context of new media.

关 键 词：奥运转播实践创新 NBC奥运研究员 DANIEL K.Fleschner 故事 新新闻主义 

分 类 号：G80-056[文化科学—运动人体科学]