军队院校图书馆阅读推广活动品牌化运作设计——以国防科技大学图书馆“蕙风讲坛”为例  

The Design of the Branding Operation of Military Institute Library’s Reading Promotion Activity:Taking the “Warm-wind Forum” of the Library of National University of Defense Technology as an Example

作　　者：廖佳[1] 郭婷[1] LIAO Jia;GUO Ting

机构地区：[1]国防科技大学图书馆,湖南长沙410073

出　　处：《图书情报导刊》2020年第4期6-11,共6页Journal of Library and Information Science

摘　　要：通过对国防科技大学图书馆阅读推广项目"蕙风讲坛"活动的案例分析,探索了军队院校图书馆如何以"打造强军文化"为使命,为开展富有军事特色的先进文化活动而实施阅读推广活动的品牌化运作。Through the case analysis of the reading promotion project"Warm-wind Forum"of the library of National University of Defense Technology,this paper probes into how the military institute library to implement the branding operation of reading promotion activity by taking"the construction of a strong military culture"as the mission and for the purpose of carrying out advanced cultural activities with military characteristics.

关 键 词：军队院校 图书馆 阅读推广 品牌化运作 

分 类 号：G252.17[文化科学—图书馆学]