如何让“绝学”走向大众?——甲骨文普及著作的出版历史与出版策略  

How to Popularize Lost Knowledge—The Publishing History and Publishing Strategy of Books on Spreading the Knowledge about Oracle Bone Inscriptions

作　　者：钟韵 Zhong Yun

机构地区：[1]生活·读书·新知三联书店

出　　处：《中国出版史研究》2020年第2期151-158,共8页Research on the History of Publishing in China

摘　　要：甲骨文的弘扬需要学术传承和文化普及的共同努力,近四十年来,甲骨文普及著作的出版经历了滥觞期、发展期、增长期三个阶段,取得了丰硕成果,实现了甲骨文知识普及的全面覆盖,涵盖了不同年龄、不同层次的读者群,呈现出丰富的出版形式。与此同时,现有甲骨文普及著作在内容质量和销量影响上皆有不足,不能完全满足国家的文化策略和大众的知识需求。对此,学术界、出版界与有关部门应积极配合,打造兼具历史高度与学术精度、既可信又可读的甲骨文普及精品。The promotion of oracle bone inscriptions calls for the joint efforts of academic inheritance and cultural popularization.In the past forty years,the publication of books on spreading the knowledge about oracle bone inscriptions has gone through three fruitful stages:origin,development and growth.The endeavor has dealt with all the knowledge about oracle bond inscriptions,covered readers of different ages and levels,and taken diverse publishing forms.However,the existing books have deficiencies in content quality,sales and effects,and cannot fully meet the country’s cultural strategy and people’s needs.In response,the academic community,the publishing industry and relevant departments should actively cooperate to create high-quality books on spreading the knowledge about oracle bone inscriptions that are both credible and readable,and have both historical and academic significance.

关 键 词：甲骨文 普及著作 出版史 出版策略 文化需求 

分 类 号：K87[历史地理—考古学及博物馆学]