感性信息“转嫁-映射”下的产品CMF情感化设计研究  

RESEARCH ON EMOTIONALIZED DESIGN OF PRODUCT’S CMF BASED ON PERCEPTUAL INFORMATION “TRANSFORM-MAPPING” THEORY

作　　者：王毅[1] 史盟 许亚松 师雨欣 WANG YI;SHI MENG;XU YASONG

机构地区：[1]西安理工大学

出　　处：《设计》2020年第7期90-93,共4页Design

基　　金：国家社科基金艺术学项目(18BG132)。

摘　　要：将用户对产品CMF的综合感性信息极早地映射到产品设计中,减少设计师的工作量和配色对设计师的主观依赖性,以提高产品CMF情感化设计方法的实用性。在产品设计感性信息"转嫁-映射"概念的基础上,利用加权汉明距离分析了基于用户感知的CMF意象图、提取色块、配色示意图与产品CMF的综合意象感知的相关性。在此基础上提出利用"CMF意象图、配色示意图"作为用户感性信息的转嫁媒介,设计师根据用户感性选择获得的配色示意图完成产品CMF的情感化设计方法,并以个人电动车设计为例进行了验证。通过用户对CMF意象图的选择可以很好地将用户对产品CMF模糊的感知需求视觉化,配色示意图作为CMF意象信息的"转嫁-映射"工具,可以方便、直观地将CMF意象感知信息映射到产品设计方案当中。To transform collected data about user’s perceptual feedbacks on products and map them onto CMF product design at an early stage,so as to reduce designer’s workload,let color matching free from subjective opinions of designers,and improve the practicability of emotionalized design in CMF product design. On the basis of the Transform-mapping theory used to deal with perceptual information in product design,the Weighted Hamming Distance is used to analyze the correlations between user’s perceptual information about the CMF image sketches,color blocks,and sketch maps for color matching of a product before design and user’s comprehensive perceptual feedbacks on the product’s CMF after design. The CMF image sketches and sketch maps for color matching are chosen as the transform media of user’s perceptional information. Designers complete the emotionalized design by referring to the sketch maps for color matching. The design of an electro mobile is taken as the case study. CMF image sketches are helpful for designers to transform user’s fuzzy descriptions of products into a clear and visualized image. The sketch maps for color matching,as a transform-mapping tool of CMF image information can easily and directly map the collected CMF image information onto product design.

关 键 词：CMF设计 产品设计 转嫁-映射 感性需求 情感化设计 

分 类 号：TB47[一般工业技术—工业设计]