Axiom Telecom 总部  

Axiom Telecom Headquarter

作　　者：Tushar Naik(摄影) 

机构地区：[1]不详

出　　处：《世界建筑导报》2020年第2期90-97,共8页World Architecture Review

摘　　要：设计理念是在迪拜硅绿洲创建一个标志性的总部大楼,能够代表阿联酋顶尖的电信公司Axiom Telecom的品牌身份。Axiom Telecom总部的设计基于四个基本假设及其相互关系:图标与绿色建筑、城市、花园与科技。此外,除了客户建议的准则外,还增加:影响、存在、可识别性和共感。The design concept was to create an iconic Headquarter Building in Dubai Silicon Oasis capable of binding and representing the Brand Identity of Axiom Telecom,a leading telecommunication company in the United Arab Emirates.Axiom Telecom Headquarter is the result of the work carried out on four fundamental assumptions and their relationships:Icon and Green Building,City,Garden and Technology.Furthermore,besides the guidelines recommended by the client,were added:Impact,Presence,Recognisability and Synesthesia.

关 键 词：可识别性 总部大楼 绿色建筑 阿联酋 电信公司 品牌身份 基本假设 

分 类 号：F62[经济管理—产业经济]