“贬抑”还是“褒扬”?--基于中西语境差异分析的“大众旅游”概念  

Disparaging or Praising?--The Concept of "Mass Tourism" Based on the Analysis of the Differences Between Chinese and Western Contexts

作　　者：李悦昌 LI Yuechang(College of City and Environment,Liaoning Normal University,Dalian 116021,China)

机构地区：[1]辽宁师范大学城市与环境学院,辽宁大连116021

出　　处：《旅游论坛》2020年第2期1-16,共16页Tourism Forum

摘　　要：国外"大众旅游"研究已经历了一个较完整的"扬、抑、转、合"的过程。而国内研究总体上尚处于对其"抑"和"转"研究阶段的成果译介、直接使用和概念的本土化初步界定阶段。其中的突出问题是对大众旅游表现出较明显的贬抑倾向,其原因主要在于国内学者在大众旅游概念的研究和使用中,过多依照西方话语体系和逻辑方式,忽视了中西语境的差异,其中既有"大众""旅游"这两个关键词汇的小语境差异,又有大众旅游产生发展的社会制度、时代背景、主导思想等大语境差异。结合我国当下语境中大众旅游"促进人的自由全面发展"的核心价值和"公平正义"的判断标准,将"大众"明确为"人民群众""旅游"界定为"闲暇生活方式",进而对大众旅游概念做出基于自身话语体系的界定阐释,赋予其较鲜明的褒扬色彩,具有一定的理论和实践意义。In March 2016, the report on the work of our government put forward the idea of greeting the emerging era of mass tourism, which is not only the judgment made by the Party and the government based on the development of the times and the reality of our country, but also the new tasks and requirements put forward by all walks of life throughout the country. However, there is a confusion in the research and use of the concept of mass tourism in domestic academic circles. Even a considerable number of research articles copy Western concepts or take a questioning and depreciating attitude towards mass tourism according to their discourse system and logical mode. This is not only contrary to the spirit of the central government, but also inconsistent with reality, and out of touch with practice, which will lead to ideological differences, research difficulties and work conflict. This paper focuses on the analysis of the differences between Chinese and Western contexts and explores the root causes of these problems in the study and use of the concept of mass tourism in China. That is to say, domestic researchers ignore the differences between Chinese and Western contexts. There are not only minor contextual differences between the two key words of mass and tourism, but also the social system, era background and ideological background of the emergence and development of mass tourism. This paper tries to define the concept of mass tourism in the current Chinese context, and tries to grasp the essence of mass tourism more accurately in a discourse with a holistic, indigenous and contemporary perspective. Based on the core value of promoting the free and all-round development of human beings and the judgment criterion of fairness and justice in the current context of mass tourism in China, this paper defines masses as people and tourism as leisure life style, and then explains the concept of mass tourism based on its own discourse system. Firstly, the meaning of the masses of the people can not only highlight the stipulatio

关 键 词：概念 大众旅游 中西语境差异 贬抑 褒扬 

分 类 号：F590.7[经济管理—旅游管理]