新时代市场营销学课程思政教学实践与创新  

Practice and Innovation of Ideological and Political Teaching in Marketing Courses in the New Era

作　　者：赵树梅[1] 孙茜[1] ZHAO Shumei;SUN Qian(Changchun University of Chinese Medicine,Changchun Jilin 130117,China)

机构地区：[1]长春中医药大学,吉林长春130117

出　　处：《吉林省教育学院学报》2020年第4期40-43,共4页Journal of Jilin Provincial Institute of Education

基　　金：长春中医药大学第二批立项的课程思政课题中标项目。

摘　　要：课程思政是把"立德树人"作为教育的根本任务的一种综合教育理念。本文主要从课程思政教学理念创新及教师导课视角,引导学生关注新技术下的新变化、加强学生创新精神的培养、鼓励学生积极参与创新实践等几个方面展开论述。本文可以为高校市场营销学思政教学实践提供借鉴和参考。Curriculum ideology and politics is a kind of comprehensive educational idea that takes "morality and cultivating people" as the fundamental task of education. This article mainly from the course ideological and political teaching concept innovation and teacher guide perspective, guide students to pay attention to the new changes under the new technology, strengthen the students’ innovative spirit training, encourage students to actively participate in the innovation practice and so on. This paper can provide reference for the practice of ideological and political education in marketing.

关 键 词：新时代 市场营销学 课程思政教学实践 

分 类 号：G642[文化科学—高等教育学]