农村电子商务的发展现状、问题及对策研究  

Research on the Status Quo,Problems and Countermeasures of Rural E-commerce Development

作　　者：覃聪[1] Tan Cong(Guangdong AIB Polytechnic College,Guangdong Guangzhou 510607)

机构地区：[1]广东农工商职业技术学院商学院,广东广州510607

出　　处：《山东农业工程学院学报》2020年第4期6-8,共3页The Journal of Shandong Agriculture and Engineering University

基　　金：2016年全国商业职业教育教学指导委员会教学改革“十三五”规划课题:高职商科类专业创新创业教育的实践与研究,编号为JG-8;2017年广东省高职教育商业类专业教学指导委员会教学改革项目:基于职业岗位能力开发的电子商务专业课程改革研究与实践(YSYJZW2017YB66)。

摘　　要：新时代,利用网络发展平台实现农村电子商务的普及化、智能化、人才化的动态发展格局,逐步覆盖农村农产品的生产加工、销售配送等环节,必将成为促进新农村建设的重要战略部署。在农村电子商务的市场化发展阶段中,亟需解决产品与市场之间的供需矛盾以及中间环节的有效整合问题。本文立足于农村电子商务发展背景、从发展现状、问题及原因出发,提出几点改善农村电子商务发展格局的建议。In the new era,using the network development platform to realize the dynamic development pattern of rural e-commerce popularization,intelligence and talents,and gradually covering the production,processing,sales and distribution of rural agricultural products,will become an important strategy to promote the construction of new rural areas.deploy.In the market-oriented development stage of rural e-commerce,it is urgent to solve the contradiction between supply and demand between products and the market and the effective integration of intermediate links.Based on the development background of rural e-commerce,starting from the development status,problems and causes,this paper puts forward some suggestions to improve the development pattern of rural e-commerce.

关 键 词：农村地区 电子商务 问题 对策 

分 类 号：F322[经济管理—产业经济]