国际零售业研究的前沿热点与趋势  

Research Hotspots and Development Trends in the International Retail Industry

作　　者：吕扬 刘思萌 Lü Yang;LIU Si-meng(Department of Economics and Management,Kunsan National University,Jeonbuk-do 54150,Korea;Department of Technological Business Start-up,Kunsan National University,Jeonbuk-do 54150,Korea)

机构地区：[1]国立群山大学经济管理学院,韩国全罗北道54150 [2]国立群山大学国际创业学院,韩国全罗北道54150

出　　处：《经济问题》2020年第5期89-94,共6页On Economic Problems

基　　金：甘肃省软科学专项“科技创新环境和生态产业政策研究”(18CX1ZA006)。

摘　　要：当前,全球的零售业发展面临着巨大的挑战和机遇,相关的研究已经全面铺开,文献量急增。研究热点反映了业界普遍关注的问题,研究趋势预示着行业新的动向,突发研究主题透露出新的关注点。以文献计量的方法挖掘零售业的研究热点和基本趋势,基于文献的时空分布、词频、被引、引用等统计要素,通过可靠的数据分析,挖掘出全渠道、电子口碑(营销)、共创、情感分析、智慧零售和可持续发展六个前沿热点,并对其研究进展作了较系统的论述和讨论。作为结论,认为全渠道零售是业界发展的必然趋势,围绕着全渠道零售模式的推进,加强新技术的应用研究,密切关注客户消费行为、需求变化和情绪变化,强化客户参与、多方资源整合的全方位协同创新以及融入可持续发展的社会和国际环境,将是现在和今后业界关注和研究的主流趋势。At present, the development of the global retail industry is facing huge challenges and opportunities. Related research has been fully rolled out, and the amount of literature has increased rapidly. The research hotspot reflects the general concerns of the industry, and the research trend indicates the new trend of the industry,and the sudden research topic reveals new concerns. This article uses the method of bibliometrics to explore the research hotspots and basic trends of the retail industry. Based on statistical factors such as the spatiotemporal distribution of literature, word frequency, citations,and through reliable data analysis, six cutting-edge hotspots such as omnichannel, electronic word of mouth(marketing), co-creation, sentiment analysis, smart retail, and sustainable development are excavated, and make a systematic discussion and discussion of its research progress.The conclusion is that omni-channel retail is an inevitable trend in the development of the industry. Focusing on the advancement of omni-channel retail model, strengthen the application research of new technologies, pay close attention to changes in customer consumption behavior, demand and mood, strengthen customer participation,the comprehensive and coordinated innovation of multi-party resource integration and integration into a sustainable social and international environment will be the mainstream trend of future industry research.

关 键 词：零售 新零售 趋势分析 全渠道 

分 类 号：F740.6[经济管理—国际贸易]