新冠肺炎疫情对区域旅游发展影响及恢复发展应对策略研究——以云南省为例  

Analysis and Research on the Impact of COVID-19 on Regional Tourism Development and the Countermeasures for Recovery and Development:A Case Study of Yunnan Province

作　　者：吕宛青[1] 窦志萍[2] 张冬 汪熠杰 LV Wanqing;DOU Zhiping;ZHANG Dong;WANG Yijie(School of Business and Tourism Management,Yunnan University,Kunming 650091,Yunnan,China;Tourismresearch editorial office,Kunming University, Kunming 650091,Yunnan,China;Yunnan Tourism Planning Institute, Kunming 650091, Yunnan, China)

机构地区：[1]云南大学工商管理与旅游管理学院,云南昆明650091 [2]昆明学院《旅游研究》编辑部,云南昆明6500091 [3]云南省旅游规划研究院,云南昆明650091

出　　处：《旅游研究》2020年第3期1-12,共12页Tourism Research

摘　　要：新冠肺炎疫情爆发并迅速蔓延,对依赖以人的位移产生综合消费的旅游业的影响是巨大而且全方位的。以云南省为例,从宏观旅游经济运行、中观旅游业态发展、微观旅游企业发展及旅游资本市场四个层次,对新冠肺炎给区域旅游发展带来的影响进行分析与研判。在此基础上,提出区域旅游恢复发展的应对策略。The outbreak and rapid spread of COVID-19 have had a huge and comprehensive impact on tourism,which depends on the comprehensive consumption generated by human displacement.Taking Yunnan province as an example,this paper analyzes and studies the impact of COVID-19 on regional tourism development from four levels:macro tourism economic operation,medium tourism business development,micro tourism enterprise development and tourism capital market.On this basis,the paper puts forward some countermeasures for the regional tourism recovery and development.

关 键 词：新冠肺炎疫情 旅游业 影响 发展 应对策略 

分 类 号：F59[经济管理—旅游管理]