动态轨迹、焦点议题与未来前景:体育投融资研究  

Dynamic Trajectory,Focus Issues and Future Prospect of Sports Investment and Financing Research

作　　者：周勇[1] ZHOU Yong(College of Physical Education and Health,Hangzhou Normal University,Hangzhou 311121,Zhejiang,China)

机构地区：[1]杭州师范大学体育与健康学院,浙江杭州311121

出　　处：《沈阳体育学院学报》2020年第3期100-106,共7页Journal of Shenyang Sport University

基　　金：国家社会科学基金项目“体育产业演化研究”(18BTY061)。

摘　　要：运用文献资料法、逻辑推理法等,从动态轨迹、焦点议题与未来前景3个方面对体育投融资研究进行类比与分析、综合与演绎,以期为体育投融资研究的全面开展提供思路借鉴,进而为体育投融资的实践给予全方位的理论支撑。研究表明,我国体育投融资研究的动态轨迹呈现出波动性缓慢增长的发展态势,相关议题聚焦在体育投融资主体研究、客体研究、渠道研究和环境研究。然而,研究仍面临着理论尚需丰富、视角有待均衡、方法亟待创新等态势,体育投融资研究的未来前景包括奠定新基石、夯实体育投融资研究理论,散发新思维、开拓体育投融资研究视角,借助新工具、解锁体育投融资研究方法等。In order to provide a reference for the comprehensive development of sports investment and financing research,and give an all-round theoretical support for the practice of sports investment and financing,this study conducts the analogy and analysis,synthesis and deduction of the research on sports investment and financing from the three aspects of dynamic trajectory,focus issues and future prospect by using the methods of literature and logical reasoning.This study shows that the dynamic trajectory of China’s sports investment and financing research shows a trend of slow growth in volatility,and related topics focus on the subject,object,channel and environment of sports investment and financing.However,the research is still faced with the situation that the theory needs to be enriched,the perspective needs to be balanced,and the method needs to be innovated.The future prospect of sports investment and financing research includes laying new foundations and consolidating research theories,disseminating new thinking and developing research perspectives,and unlocking research methods with new tools.

关 键 词：体育投融资 轨迹 议题 前景 

分 类 号：G80-052[文化科学—运动人体科学]