新媒体视角下经济型酒店的营销策略探究——以“7天连锁酒店”为例  

Research on the marketing strategy of economical hotels from the perspective of new media——Take 7 Days Inn as an example

作　　者：苏兰兰 方诗豪 来凡 程丛喜 SU Lan-lan;FANG Shi-hao;LAI fan;CHENG Cong-xi(School of Economics and Management Wuhan Polytechnic University,Wuhan 430023,China)

机构地区：[1]武汉轻工大学经济与管理学院,湖北武汉430023

出　　处：《武汉轻工大学学报》2020年第1期77-81,共5页Journal of Wuhan Polytechnic University

摘　　要：随着国内经济和旅游产业的蓬勃发展,伴随移动互联网技术在酒店行业的日渐普及,经济型连锁酒店的发展速度也极大提高,市场竞争也日趋激烈。7天连锁酒店作为经济型连锁酒店的代表,面临着严峻的挑战,但也充满着无限的发展机遇。本文通过对7天连锁酒店发展现状进行调查,根据其在各个移动互联网渠道上的表现,分析其在新媒体营销上存在的问题,最后提出其新媒体营销的相应对策。With the development of domestic economy and tourism industry,along with the popularization of Internet technology in hotel industry,the development rate of economic chain hotel has also greatly increased,and their market competition is becoming fierce.As a representative of the economic chain hotels,7 Days Inn is facing severe challenges,but it is also full of unlimited development opportunities.Based on the investigation of the development status of 7 Days Inn and its performance in various mobile Internet channels,this paper has analyzed its problems existing in the new media marketing,and finally put forward the corresponding countermeasures of its new media marketing.

关 键 词：新媒体 经济型酒店 营销 策略 

分 类 号：F590.6[经济管理—旅游管理]