ANTI-MONOPOLY REGULATION ON GAME DEVELOPERS IN ONLINE GAME LIVE STREAMING INDUSTRY  

网游直播产业中游戏开发商的反垄断规制

作　　者：Yang Ming 杨明(Peking University Law School)

机构地区：[1]Peking University Law School

出　　处：《China Legal Science》2020年第2期64-83,共20页中国法学（英文版）

基　　金：This paper is the stage achievement of the general project of the National Social Science Fund,entitled Research on the Basic Theory and Operating Mechanism of Intellectual Property Transaction(17BFX116)。

摘　　要：The massive market profits produced by the live streaming of online games inspired copyright owners to use their right to control the live streaming market.How to crack the restriction and exclusion imposed by copyright owners on online games live streaming is closely related to the well-developed game market and those business innovation activities based on platform services.The developer of the online games owning relevant copyright does not mean that anti-monopoly laws cannot be applied to regulating their controlling behaviors.In accordance with the notion of the relevant market definition,determination of market power,analysis on the competitive effect of behaviors,developers whose online games produce lock-in effect should be regulated by the anti-monopoly law for imposing restriction and exclusion to the live streaming market of online games.网络游戏直播所产生的巨大市场利益,使得游戏作品著作权人具有利用其权利来控制直播市场的强烈内在激励。如何破解著作权人对网游直播的限制和排除,与网游直播市场的良好发展以及基于平台服务而进行的其它商业创新活动息息相关。网游开发商享有著作权并不导致反垄断法不能控制其行为,遵循“相关市场界定、市场势力判定、行为之竞争效应分析”的思路,对于那些产生了强烈锁定效应的网络游戏,其开发商针对网络直播市场所采取的任意限制和排除行为,应当受到反垄断法的规制。

关 键 词：著作权 网络直播 反垄断法 内在激励 商业创新 相关市场界定 网络游戏 平台服务 

分 类 号：F49[经济管理—产业经济]