微信公众号“气象人才”的宣传策略研究  

Research on the Recruitment Publicity Strategy of Meteorological Talents of WeChat Official Account

作　　者：林巧[1] 乐青 张龙伯 邢亚争 Lin Qiao;Yue Qing;Zhang Longbo;Xing Yazheng(CMA Talent Exchange Center,Beijing 10081)

机构地区：[1]中国气象局人才交流中心,北京100081

出　　处：《气象科技进展》2020年第2期112-114,共3页Advances in Meteorological Science and Technology

摘　　要：微信用户的迅猛增长催生了基于微信公众号的招聘宣传新模式,阐述了通过微信公众号进行招聘宣传的优势,对相关气象类微信公众号的招聘宣传情况进行分析,并提出"气象人才"微信公众号的招聘宣传工作实施建议。The rapid growth of WeChat users has given rise to a new recruitment publicity model based on WeChat official accounts.This paper expounds the advantages of recruitment publicity through the WeChat official accounts.It analyzes the recruitment publicity situation of the meteorological relevant WeChat official accounts,and puts forward implementation suggestions for recruitment publicity of Meteorological Talents of WeChat official account.

关 键 词：微信公众号 招聘宣传 气象人才 

分 类 号：D630.3[政治法律—政治学] P4[政治法律—中外政治制度]