青海省民族传统体育文化产业化研究  

Research on Industrialization of Qinghai Traditional Sports Culture

作　　者：李强[1] 史儒林[1] 汪立明[1] 何志芳[1] LI Qiang;SHI Ru-lin;WANG Li-ming;HE Zhi-fang(Physical Education College,Qinghai Normal University,Xining 810008,China)

机构地区：[1]青海师范大学体育学院,青海西宁810016

出　　处：《青海师范大学学报（哲学社会科学版）》2020年第1期34-38,共5页Journal of Qinghai Normal University(Philosophy and Social Sciences Edition)

基　　金：青海省社会科学项目“青海省民族传统体育文化产业化研究”(18090)。

摘　　要：本研究以青海省民族传统体育文化产业化的发展作为研究对象,在分析青海省民族传统体育文化产业分类和青海省民族传统体育文化产业发展内容的基础上,提出了青海省民族传统体育文化产业化的发展策略:加大政策扶持力度,提供良好的生存空间与发展空间;体育文化产业品牌与创意相结合;加强民族体育文化产业品牌的传播;以精品赛事带动体育文化产业的发展;重视体育文化产业人才的培养与引进;发挥旅游资源优势带动传统体育文化产业发展;深入开展青海省民族传统体育文化产业理论研究。This research takes the development of the industrialization of the national traditional sports culture of Qinghai Province as the research object.Based on the analysis of the classification of the national traditional sports culture industry of Qinghai Province and the content of the development of the national traditional sports culture industry of Qinghai Province,this paper puts forward the development strategy of the industrialization of the national traditional sports culture of Qinghai Province:increase the policy support,provide a good living space and development space;The combination of sports culture industry brand and creativity;strengthening the dissemination of national sports culture industry brand;promoting the development of sports culture industry with high-quality events;attaching importance to the cultivation and introduction of sports culture industry talents;giving full play to the advantages of tourism resources to promote the development of traditional sports culture industry;carrying out in-depth theoretical research on national traditional sports culture industry in Qinghai Province.

关 键 词：青海省 民族传统体育文化 产业化 发展策略 

分 类 号：G80-05[文化科学—运动人体科学]