仪式传播:地方民俗文化的传承与发展探究——基于横县伏波庙会文化传播的考察  

Ritual Communication:the Inheritance and Development of Local Folk Culture--An Investigation Based on the Cultural Communication of the Temple Fair in Hengxian

作　　者：冯广圣[1] 卢文凤 Feng Guang-sheng;Lu Wen-feng(School of Literature and Media,Yulin Normal University,Yulin,Guangxi 537000)

机构地区：[1]玉林师范学院文学与传媒学院,广西玉林537000

出　　处：《玉林师范学院学报》2019年第6期10-15,共6页Journal of Yulin Normal University

基　　金：国家社科基金一般项目“新型城镇化背景下农村社区现代传播体系构建”(15BXW051)。

摘　　要：作为地方民俗文化重要组成部分的庙会文化,是研究乡村文化振兴的重要一维。从仪式传播视角对其察发现,庙会不仅是传递或获取信息的过程,而且是将民众以团体或共同体的形式聚集在一起共同参加的一种仪式,以完成"时间上对社会的维系"。为使地方民俗文化能有更好的传承和发展,需要构建一体化的文化底蕴和文化经济;重视庙会文化内涵建设,培育文化品牌;增强文化开放意识,取其精华去其糟粕;注重对民间信仰文化载体的保护和拓展;完善庙会文化研究机制,增加传播渠道。As an important part of local folk culture,temple fair culture is an important dimension to study the revitalization of rural culture.From the perspective of ritual dissemination,it is found that the temple fair is not only a process of transmitting or acquiring information,but also a ritual of gathering the villagers together in the form of groups or communities together in order to complete the maintenance of society in time.In order to make the local folk culture better inherit and develop,it is necessary to build an integrated cultural connotation and cultural economy,attach importance to the construction of the cultural connotation of the temple fair,cultivating the cultural brand,strengthen the awareness of the cultural openness,taking its essence to its dross,pay attention to the protection and expansion of the cultural carrier of the folk belief,and perfect the research machine of the temple fair culture.Only by increasing the channels of communication can the system be realized.

关 键 词：仪式传播 民俗文化 庙会文化 伏波庙会 

分 类 号：K892[历史地理—民俗学]