基于AHP法的旅游资源价值评估影响因素研究——以黔东南苗族侗族自治州为例  

Study on the Influencing Factors of Tourism Resources Value Assessment Based on AHP Method:A Case Study of Qiandongnan Miao and Dong Autonomous Prefecture

作　　者：蒋琴[1] 杨成 Jiang Qin;Yang Cheng(Kaili University,Kaili 556011,China;Leishan Power Supply Bureau,Leishan 557100,China)

机构地区：[1]凯里学院,贵州凯里556011 [2]凯里雷山供电局,贵州雷山557100

出　　处：《湘南学院学报》2020年第2期47-52,共6页Journal of Xiangnan University

基　　金：贵州省教育厅高等学校人文社会科学研究项目(2019zc008)。

摘　　要：旅游资源是旅游业发展的基础.为使旅游资源价值实现最大化,本研究以黔东南苗族侗族自治州为例,使用AHP法对旅游资源价值评估的影响因素进行分析.通过构建影响旅游资源价值评估因素的层次结构模型,计算各层次的判断矩阵,进行权重的排序和一致性检验后得出层次的总排序.研究表明,影响旅游资源价值评估最重要的因素分别为:观赏游憩价值、基础设施、民族文化价值.建议提升旅游资源的观赏休憩价值,加强基础设施建设,创新开发民族文化旅游资源,以期提升旅游资源价值,实现旅游业的可持续发展.Tourism resources are the basis of tourism development.In order to maximize the value of tourism resources in Qiandongnan in China,taking Qiandongnan Miao and Dong autonomous prefecture as an example,the AHP method is used to analyze the influencing factors of tourism resources on value evaluation.Based on consistency check and sorting weights calculated by judgment matrix,the overall ranking of various influencing factor levels is obtained after constructing the hierarchical structure model for influencing tourism resources evaluation.The research shows that the most important factors affecting the evaluation of tourism resources are the value of ornamental recreation,infrastructure and national culture.It is suggested to enhance the tourism and recreational value of tourism resources,strengthen infrastructure construction,and innovatively develop ethnic cultural tourism resources,so as to enhance the value of tourism resources and realize the sustainable development of tourism industry.

关 键 词：旅游资源 价值评估 影响因素 AHP 黔东南 

分 类 号：F790.6720[经济管理—产业经济]