国内运动鞋网络社区用户创新价值评价研究  

Research on user innovation value evaluation of sneaker network community in China

作　　者：蔡丽玲 季晓芬[1,3] 王若瑾 庞琛[1,3] 邵一兵 CAI Liling;JI Xiaofen;WANG Ruojin;PANG Chen;SHAO Yibing(School of International Education,Zhejiang Sci-Tech University,Hangzhou 310018,China;Qixin School,Zhejiang Sci-Tech University,Hangzhou 310018,China;Silk and Fashion Culture Research Center of Zhejiang Province,Zhejiang Sci-Tech University,Hangzhou 310018,China)

机构地区：[1]浙江理工大学国际教育学院,杭州310018 [2]浙江理工大学启新学院,杭州310018 [3]浙江理工大学浙江省丝绸与时尚文化研究中心,杭州310018

出　　处：《丝绸》2020年第5期47-52,共6页Journal of Silk

基　　金：浙江省自然科学基金项目(LQ18G020008);浙江省软科学项目(2020C35038);浙江省大学生科研项目(2018R406053);浙江理工大学科研业务费专项项目(2019Q140)。

摘　　要：为了提升网络社区用户创新的质量和效率,文章从用户参与创新的潜力和意愿出发,通过文献调研和专家访谈,挖掘并检验国内运动鞋用户在领先需求、穿搭体验、专业水平和社区参与等方面所体现的创新价值,构建了包含4个一级指标和15个二级指标的运动鞋用户创新价值评价体系。运用层次分析法计算各指标的权重,一级指标的权重从高到低排序为穿搭体验、领先需求、专业水平、社区参与。最后,以虎扑运动鞋网络社区为例,利用爬虫软件抓取用户参与社区互动讨论的数据,计算用户创新价值得分,并对用户创新价值的指标特征进行了分析。In order to improve the quality and efficiency of user innovation in network community,this paper started from users’ potential and will to participate in innovation,explored and tested innovative value of domestic sneaker users in demand leading,wearing experience,professional level and community participation through literature review and expert interview.Besides,the innovation value evaluation system for sneaker users were constructed,including 4 first-level indicators and 14 second-level indicators. The analytic hierarchy process was used to determine the weights of indicators at all levels. The weights of the first-level indicators were ranked from high to low,namely,wearing experience,demand leading,professional level,and community participation. Finally,taking the sneakers community as an example,the data of users participating in the community interaction discussion were collected by web crawler,and the user innovation value was scored. Meanwhile,the index characteristics of user innovation value were analyzed.

关 键 词：用户创新 运动鞋创新 网络社区 创新价值 评价指标 

分 类 号：TS943.1[轻工技术与工程—服装设计与工程] F724.6[经济管理—产业经济]