管理学研究中的内生性问题及应对策略  

Endogenous Problems and Countermeasures in Management Studies

作　　者：周庆元 庄薇薇[1] ZHOU Qing-yuan;ZHUANG Wei-wei(School of Economics and Management,Changzhou Vocational Institute of Mechatronic Technology,Changzhou 213164,Jiangsu)

机构地区：[1]常州机电职业技术学院经济管理学院,江苏常州213164

出　　处：《湖南工业职业技术学院学报》2020年第1期58-61,68,共5页Journal of Hunan Industry Polytechnic

基　　金：江苏高校“青蓝工程”和江苏省高等职业教育高水平骨干专业建设项目(项目编号:630903)。

摘　　要：当前对于管理者而言,不能够停留在既往的信息舆论管理和决策体制之中,要在互联网不断发展的融媒体时代,革新互联网信息舆论管理及引导机制,应对管理者中的内生性问题,打破传统的思维定式和路径依赖。从这一点上看,互联网等新兴媒体的快速发展,对管理者构成了严峻的挑战,需要对内生性问题及其带来的挑战积极加以应对,构筑良好的网络舆论生态。At present,the managers are not supposed to stay in the management and decision-making system of information and public opinion.In order to adapting to the Internet's evolving media era,they should reform the management and guidance mechanism of information and public opinion on the Internet,deal with endogenous problems among themselves and break the traditional mindset and path dependence.From this point of view,the rapid development of emerging media,such as the Internet,poses severe challenges for managers,which calls for active responses to endogenous problems and the corresponding challenges,so as to build a good network public opinion ecology.

关 键 词：网络传播 危机管理 内生性 

分 类 号：D035[政治法律—政治学]