区块链在广播电视行业中的应用展望  

Application Prospect of Blockchain in Radio and Television Industry

作　　者：杜国柱 朱佩江 沈阳[1] 赵翮[1] Du Guozhu;Zhu Peijiang;Shen Yang;Zhao He(Academy of Broadcasting Science,NRTA,Beijing 100045,China;Zhixinhulian tech Ltd.,Beijing 100022,China)

机构地区：[1]国家广播电视总局广播科学研究院,北京100876 [2]致信互链(北京)科技有限公司,北京100022

出　　处：《广播与电视技术》2020年第4期12-15,共4页Radio & TV Broadcast Engineering

摘　　要：本文从区块链技术特点和在相关行业的应用现状研究出发,分析了区块链技术应用对于广播电视行业转型发展和智慧广电建设的重要意义,对区块链在广电行业的媒体内容监管追踪溯源、版权保护和管理等方向的应用场景提出了设想。Based on research on characteristics of blockchain technology and application situation in related industries, this paper analyzes the signifcance of blockchain technology application for transformation and development of radio and television industry, and puts forward some ideas on application scenarios of blockchain in the aspects of supervision, tracing, copyright protection and management of media content in radio and television industry.

关 键 词：区块链 智能合约 广播电视 智慧广电 媒体 版权 

分 类 号：TP399[自动化与计算机技术—计算机应用技术]