广西三江“三月三”对歌节旅游精准扶贫效益混合研究  

A Mixed Research on the Benefits of Tourism Targeted Poverty Alleviation of the “March 3rd” Songs Festival in Sanjiang of Guangxi

作　　者：戴欣佚[1] 梁莹莹 DAI Xin-yi;LIANG Ying-ying(Jinling Institute of Technology,Nanjing 211169,China)

机构地区：[1]金陵科技学院人文学院,江苏南京211169

出　　处：《金陵科技学院学报（社会科学版）》2020年第1期25-30,共6页Journal of Jinling Institute of Technology(Social Sciences Edition)

基　　金：江苏省文化科研课题“文旅融合下民俗节庆旅游高质量长效发展策略研究”(19YB17)。

摘　　要：基于精准扶贫的内涵要求,运用混合研究方法,对贫困人口及其家庭展开微观研究。通过主观封闭式问卷调查与半结构式访谈收集数据,采用模糊综合评判法进行量化评价,并运用民族志方法对评价结果予以阐释。结果表明:三江"三月三"对歌节旅游精准扶贫综合效益为弱强。其中,社会效益最强,但贫困人口权利实现度不高;经济效益次之,但波动明显,精准度欠佳;生态效益最弱。应从政府、企业、社区、居民四个主体入手,科学规划,提高扶贫效益与精准性。Based on the connotation requirements of targeted poverty alleviation, a mixed research method is used to conduct a microscopic research on the poor population and their families. Through the parallel use of subjective closed questionnaire and semi-structured interview to collect data, using the fuzzy comprehensive evaluation method for quantitative evaluation, and the ethnography method to explain the evaluation results, the research showed that the comprehensive benefits of tourism targeted poverty alleviation of Sanjiang’s "March 3 rd" Songs Festival is weakly strong. Among them, the social benefits are the strongest, but the realization degree of poor population rights is not high;the economic benefits are second, but the fluctuations are obvious and the precision degree is not good;the ecological benefits are the weakest. We should start from the four main bodies of government, enterprises, communities, and residents, and make scientific planning to improve the efficiency and accuracy of poverty alleviation.

关 键 词：旅游精准扶贫 扶贫效益 三江“三月三”对歌节 混合研究 

分 类 号：F592.7[经济管理—旅游管理]